HIMS & HERS [2026]
ART DIRECTION
Hims & Hers is on a mission to democratize access to healthcare. Working closely with the internal team, we crafted a narrative that juxtaposed ostentatious displays of wealth with intimate, product-focused lifestyle vignettes to create a standout spot for Super Bowl LX. The result reframed the conversation, revealing the wealth gap as a health gap.
AGENCY
Director / Creative Director, Felipe Lima
Senior Art Director, Nicole McCammon
Lead Agency Producer, Diana Frame
Agency Producer, Maggie Stankaitis
PRODUCTION
Producer, Brandon Robinson
Cinematographer, John Ker
Production Designer, Sean Jackson
Wardrobe Stylist, Toyo Tsuchiya
1st AD, Dan Mallinson
Vancouver Production Services, Film Group
Executive Producer (Vancouver), Nathan Miles, Renee Poulin
Head of Production (Vancouver), Alexandra Wilson
Producer (Vancouver), Sean Brennan
POST
Post Producer, Julie Zivic
Editor, Sean Leonard
Colorist, Patrick Devine at Company 3
Sound Design / Mix, Andrew Miller at Glue Factory
Additional Sound Mix, One Thousand Birds
Animation, Wes Richardson
Visual Effects, Noise, Company 3