To introduce this new service and communicate its transformative potential, Hims & Hers asked Ways & Means to design a keynote event where CEO Andrew Dudum could address customers and shareholders alike while introducing the executive team behind the innovation.
Worked with closely with CD to establish a cohesive visual language for the presentation and a stand-alone opening film to anchor the online event, using archival material to broaden the brand's pitch to potential customers while evolving their visual language. Worked with the graphics team to design and develop a complete graphics package that redefined the brand’s overall approach, leaning into a more integrated visual identity.
Additionally, we created a :60 newsroom-style social edit (plus various cutdowns) that condensed the announcement into a hype-driven, graphics-heavy piece for broader distribution.
The launch successfully positioned Hims & Hers Labs as a natural extension of the brand's mission to democratize healthcare access, introducing a new revenue stream while deepening customer engagement.