NICOLE McCAMMON
Art Direction + Design. Based in Los Angeles. Currently at Ways & Means (2019-). Select clients: Sonos, Hims & Hers, On Running, Netflix, Linktree, The Athletic.
For info regarding freelance availability or collaborations, email nicolejeanmccammon@gmail.com.
ON RUNNING [2023]
ART DIRECTION
TEAM
Agency, Ways & Means
CD, Matthew Miller
Art Director, Nicole McCammon
Agency Producer, Steph Max Storyboards, Tanya Zaman
Director / DP, Tucker Phillips
Photographer, Asato Iida
Producer, Barret Hacia
Born in the Swiss Alps, On is a performance brand specializing in next level cushioning.
To launch the trail-running version of the beloved Cloudsurfer shoe, we teamed up with On to create a campaign that captured how a smooth, comfortable ride can elevate your flow. Inspired by the shoe’s name, the campaign followed runners as they carved their own paths, with dynamic 360° and close-up shots showcasing the cushioned sole adapting to varied terrain—visually conveying the energy, freedom, and joy of running off-road with On.
Partnered closely with the Creative Director and client to refine campaign messaging and visual references, craft visual identity and art direction.
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