NICOLE  McCAMMON
Art Direction + Design. Based in Los Angeles. Currently at Ways & Means (2019-). Select clients: Sonos, Hims & Hers, On Running, Netflix, Linktree, The Athletic.

For info regarding freelance availability or collaborations, email nicolejeanmccammon@gmail.com.



RABBIT R1 [2024]

ART DIRECTION
CONCEPT DEVELOPMENT

To launch their pocket-sized AI assistant, emerging tech startup Rabbit engaged Ways & Means to create a standout spot that showcased their all-in-one product in its full glory.

Worked closely alongside CD throughout creative development and pre-production, work included designing the visual identity and developing creative concept.


AGENCY
Director / Creative Director, Felipe Lima
Art Director, Nicole McCammon
Agency Producer, Gabrielle Pearson

PRODUCTION
Producer, Brandon Robinson
Cinematographer, Kevin Phillips
Production Designer, Suzie Francis