NICOLE  McCAMMON
Art Direction + Design. Based in Los Angeles. Currently at Ways & Means (2019-). Select clients: Sonos, Hims & Hers, On Running, Netflix, Linktree, The Athletic.

For info regarding freelance availability or collaborations, email nicolejeanmccammon@gmail.com.






SONOS MOVE 2 [2023]

ART DIRECTION

TEAM
Agency, Ways & Means
CD / Director, Felipe Lima
Creative,  Nicole McCammon
Agency Producer, Diana Frame

Hero Photographer, Asato Iida
Evergreen Photographer, Cody James
DP, Drew Bienenman
Producer, Brandon Robinson
Editor: Sean Leonard
Post Producer, Christian Nurse
VFX Supervisor,Stephen Pagano
Music Edit & Mix, Glue Factory
Color, Derek Hansen
Music 'Say Hello' by shy niko (featuring Piwa)

Amid a growing product line-up, Sonos tasked us with creating a compelling product reveal for the updated version of their portable speaker, Move 2.

Developed the visual identity for campaign and supported the Creative Director throughout the pre-production by thoughtfully pairing each location with our hero product and talent, creating distinctive vignettes for each. Collaborated closely with the stills and production team during the shoot to provide creative feedback and ensure brand consistency across all still imagery and supplemental cinemagraphs. Designed prelim digital and out-of-home (OOH) assets using captured media.   
 [01]



[05]


[09]

   [02]


[06]


[10]

[03]

[07]




[04]

[08]