NICOLE  McCAMMON
Art Direction + Design. Based in Los Angeles. Currently at Ways & Means (2019-). Select clients: Sonos, Hims & Hers, On Running, Netflix, Linktree, The Athletic.

For info regarding freelance availability or collaborations, email nicolejeanmccammon@gmail.com.

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EMAIL INSTAGRAM

THE ATHLETIC [2022/2023]

ART DIRECTION

TEAM
CD, Felipe Lima
CD / Copywriter, Peter Macia
Strategist, Noah Rabinowitz
Creative, Nicole McCammon
Agency Producer, Morgan Enfield Agency Producer, Brian Miller

Director / DP, Kevin Phillips Producer Shawn Loh
Motion Graphics, Forth + Back
Editor, Sean Leonard
Post Producer, Joanie Arbogast Sound Design / Mix, Glue Factory Storyboards Tanya Zaman

For the opening of football season, we were tasked with developing a 360 campaign to drive brand awareness and subscription growth for The Athletic.

“Every Second Tells a Story” juxtaposed TV sports broadcasts and The Athletic’s in-depth analysis of a story that every NFL fan could relate to: the Bengals historic 2021 season. Over a cinematic slow-motion pass, we race through the rich multimedia content that inform every Athletic subscriber, reminding fans there is always more to the story. The campaign was highly successful, prompting The Athletic to return for a follow-up spot highlighting the upcoming basketball season.

Collaborated closely with the creative directors to develop pitch concepts and establish visual identity.


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